Digital Asset Management (DAM)
Manage images, videos and all other media centrally and make them available for all channels
Are you also struggling with file chaos in your company? Then collect all your digital assets in a single media library from now on. Whether images, videos, audio files, presentations, guidelines or other documents – with Pimcore's Digital Asset Management (DAM), you can manage all your files in one central location. What's more, the DAM also facilitates collaboration between marketing, corporate communications and sales and creates the basis for brand consistency and uniform customer experiences.
Digital asset management – the heart of media management
Many companies waste a lot of time and money recreating unused or lost digital assets and preparing them for marketing. But this is now a thing of the past. With the DAM, you have a software solution for centralized media management that you can access from anywhere and at any time. Assigning metadata - such as descriptions, tags or copyright information – makes it easier for you to search, filter, reuse, edit and distribute media data.
One particular advantage is that the DAM is compatible with over 220 file formats. This not only allows you to upload all kinds of digital assets. You can also play them out on all conceivable channels – always in the right format and in perfectly coordinated quality for websites, online stores, newsletters and all physical advertising media. This makes the DAM a crucial tool for boosting your marketing performance.
Combine Pimcore Modules
Create high-quality digital worlds of experience
Unlock the full potential of your marketing by combining the DAM with other Pimcore modules: the product information management system (PIM), the content management system (CMS) or e-commerce. This allows you to use all your marketing channels efficiently from the Pimcore platform and create high-quality digital experiences.
Central functions of digital asset management
The DAM dashboard is intuitive to use. In addition, a clear directory structure helps you to manage your digital assets efficiently and easily. Simply drag and drop your files onto the DAM – and preview images are automatically created and existing metadata extracted.
Enrich all your digital assets such as images, videos or audio files with structured metadata. This allows you to quickly search for and easily access your files. Metadata includes file names, alternative texts, tags or copyright information, for example.
In the DAM, all team members always have access to the latest versions of logos, graphics, images, videos and other brand content. This ensures a consistent brand presence on all channels. You can also track all changes to the digital assets and manage the different versions of an asset. This allows you to track the development of your assets and revert to previous versions if necessary.
The DAM creates a direct access link for each individual asset, which you can use to share it with other people. This makes it easier to collaborate with team members and external partners: By being able to share assets quickly and easily, you don't have to laboriously prepare them for emailing. This also prevents multiple copies of the same asset from circulating.
The DAM includes automatic image and video conversion. This means it is no longer a challenge to deliver your media content for different channels in the desired quality. Simply download your assets in various formats, sizes and resolutions and feed them directly into your website or online store – or use them for flyers, print catalogs and other classic advertising materials.
With rights management, you define which people or groups can access, view, edit or share which assets. This allows you to ensure that only authorized users have access to sensitive, confidential or copyright-protected content.
The DAM can be easily connected to your peripheral systems. Whether CRM or ERP – a smooth data exchange is guaranteed via bidirectional interfaces. This means you can easily use your centrally managed media content across all your systems.
Pimcore's DAM is not commercial software, but is based on open source. This means you not only save costs, but also benefit from the technological innovations that are constantly being produced by the community. The open source software also impresses with its high security standards, reliability and adaptability. No matter what changes your company is facing – the DAM will keep pace.
Further Pimcore modules
Pimcore is the leading digital experience platform and enables you to create successful, consistent and personalized customer experiences. Get to know the other Pimcore modules now and benefit from even more advantages:
Content Management (CMS)
Content management made easy: Create content centrally and display it in a personalized way on all your websites – that's what Pimcore's CMS allows you to do.
Product Information Management (PIM)
No more time-consuming data maintenance: collect and manage your product information centrally in the PIM system – and create the basis for your marketing automation.
Omnichannel Publishing
Easily operate all channels: Create a positive brand experience across all channels and delight your customers along the entire customer journey.
Questions?
By using proven methods and efficient processes, we are able to develop customized solutions that are optimally tailored to the needs of your target groups.
instride.sign
Mediator
Christophe Rapenne
Project Management