Your target group is always on the move. Pimcore's omnichannel publishing is the ideal solution for reaching them on all relevant channels: simply create the right media mix, personalize your advertising material and always have access to consistent and up-to-date product information. This allows you to create a brand experience that inspires consumers along the entire customer journey.
Omnichannel publishing
Combining digital and printed advertising media
Consumers are increasingly online these days. However, marketing strategies that not only rely on digital channels but also use traditional advertising media such as flyers, product catalogs or advertisements still promise the greatest impact. With omnichannel publishing from Pimcore, you can combine the best of both worlds.
But that's not all: with omnichannel publishing, you can perfectly coordinate all your communication measures. This allows you to offer your customers a positive brand and purchasing experience at every touchpoint. An important point here is the uniform presentation of products and services on all channels and advertising materials. Our product information management system (PIM) forms the basis for this: the centrally recorded product information can be displayed fully automatically on all conceivable channels. Whether catalog, website, product flyer, newsletter, data sheet or web store - the PIM is the basis for functioning omnichannel publishing.
Omnichannel publishing and its advantages
Your marketing strategy aims to create a cross-channel, consistent and personalized customer experience. People interested in buying should be able to switch seamlessly between all of your company's communication and sales channels and always find the same information. Pimcore's omnichannel publishing provides the basis for this by reliably providing the right – and always up-to-date – product information for all output channels.
Your customers want to be recognized by you - regardless of which channel they are currently using. At the heart of this personalized buying experience is your customer relationship management system (CRM), in which all customer data is stored centrally. In combination with Pimcore's omnichannel solution, you can create advertising materials that are perfectly tailored to your target groups.
Thanks to the centrally recorded product data in the PIM, you can generate your advertising material at the touch of a button – even in print. All you need are standardized layouts and templates that we create together. But even if you want to customize your advertising material, this is possible: InDesign can be integrated into Pimcore using third-party applications.
Make sure that your customers find the same content on every channel. This applies to product information as well as visual elements such as images and videos. Pimcore's Digital Asset Management (DAM) is the best solution for managing such media content. Thanks to the PIM and DAM, you can display your product information and assets uniformly on all conceivable channels and no longer have to worry about data chaos.
Capture and manage data in a media-neutral way
Omnichannel publishing allows you to use all relevant channels. The basis for this is media-neutral data that you record in the product information management system (PIM) and the digital asset management system (DAM). Get to know the other Pimcore modules now and benefit from even more advantages:
Digital Asset Management (DAM)
Everything in one place: Manage all digital assets such as images, documents, videos and other media content centrally in the DAM system. Ideal for a modern multi-channel marketing strategy!
E-commerce
Create customer experiences with a wow effect: With Pimcore's eCommerce solution, you can impress consumers at every digital touchpoint.
Product Information Management (PIM)
No more time-consuming data maintenance: collect and manage your product information centrally in the PIM system - and create the basis for your marketing automation.
Questions?
Thanks to our tried-and-tested methods and processes, we can develop solutions that are perfectly tailored to your target groups. Talk to us about your upcoming technology decisions and potential.
instride.sign
Realist
Roland Troxler
Project Management