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Strategy & Conception

User Experience Design and User Interface Design – UX and UI

User-centered design of digital solutions

Subtly signal to your target group that you know and value them. How do you do that? By creating an outstanding user experience on your website, in your web store or in your app. Make the interaction between users and your digital products as simple, efficient and pleasant as possible - together with our UX and UI professionals.

For user experiences that inspire

The successful design of the user experience (UX) and user interface (UI) is based on a deep understanding of the needs, goals and wishes of your target group. That's why we develop digital products that inspire you and your customers. How do we achieve this? By ensuring that your websites, online stores and apps not only look good, but are also intuitive to use.

UX is about how users perceive their interaction with a digital solution. The UX therefore focuses on the overall experience. This includes user-friendliness, functionality and customer satisfaction. The UI, on the other hand, describes the graphic design of the digital product and how it is perceived visually by users. It is therefore about what users see: Colors, shapes, typography, interactive elements, icons, menus, etc. Together, UX design and UI design ensure a positive customer experience at your digital touchpoints.

Why is user experience so important?

The user experience determines how users operate, perceive and evaluate your digital products. A convincing user experience helps you to build long-term relationships and increase your business success. Convince yourself of the numerous benefits of a positive user experience:

Happy customers who stay

A positive user experience leads to happy customers – and that pays off: If you offer them pleasant and smooth interactions with your website, they are more likely to visit it again and recommend it to others. There is also a greater chance that customers will remain loyal to your company for a long time to come.

More conversions, less support

An optimized user experience makes users more likely to take an action – for example, to leave their email address or buy a product. So while a good UX increases your conversions, it also reduces the number of customer support requests. This is because your customers now glide smoothly through the registration, login and purchase processes.

Your brand, your image

A well thought-out user experience and a visually appealing design create a positive brand perception. This is because users associate a good user experience with a professional and customer-oriented company. This strengthens your brand image and gives you good reason to hope for positive word of mouth.

Accessibility – equal opportunities for all

Accessibility is crucial for many users, especially for people with disabilities. With an accessible UX, you ensure that all users have the same opportunities and possibilities to use and understand your digital products. That's why we give our designs an accessibility check on request.

Two UX designers standing to discuss the instride.signs in printed paper form | © instride AG

Unser Angebot – unsere Kompetenzen

UX team discusses design of instride.signs on fabric wall. | © instride AG

The instride design process

three steps to an outstanding UX:

Together with you, we take the user experience to the next level. In doing so, we follow our proven 3-step design process:


Thanks to our tried-and-tested methods and processes, we can develop solutions that are perfectly tailored to your target groups. Talk to us about your upcoming technology decisions and potential.

Nadja Stalder | © instride AG


Nadja Stalder

Interaction Design

For an even stronger online presence