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Web analysis with Google Analytics

Measure and optimize online performance

Two employees look at the screen. The employee explains the analysis on the screen. | © instride AG

How does your target group behave on your website? Which links do users click on? Where do they bounce? And how do the individual pages perform? You can gain valuable insights like these with a web analytics tool. We will set it up for you and train you in its use – so that you will soon be able to optimize your website based on data.

Success with web analytics and the right key figures

Web analysis tools such as Google Analytics provide you with information and key figures about the behavior of users on your website. For example: from which sources they come to your website, how they behave on the website and where they bounce. With this knowledge, you can revise your website, set realistic marketing goals and check their effectiveness. In this way, you can create a user-friendly digital experience for your target groups, use your advertising budget effectively and ensure strong performance.

Optimize your website and online marketing with web analytics tools

In order to improve the performance of your website and therefore your online marketing, you need to know how your target group behaves on your channels. This knowledge is provided by analysis tools such as Google Analytics, Google Looker Studio or the Google Search Console. We set up the programs you really need for you. You will then receive key figures on user behavior from us:

  • How many people visit your website?
  • Which websites are visited often – which less?
  • What source did people use to get to your website? Via social media, a backlink, Google search or directly?
  • Which keywords does your target group search for?
  • How much time do users spend on your website and where do they leave?

Because indiscriminate data collection is useless, we show you which figures really count and how you can optimize the individual pages. In future, you will be able to continuously measure the success of your measures and make data-based decisions.

Our web analytics – your knowledge advantage

Time-saving – a clear view in the tool jungle

There are numerous web analysis tools with countless functions. It's easy to lose track. To prevent this from happening to you, we select the web analytics services that are relevant to you and set them up for you. This saves you time and allows you to concentrate on other things.

Optimization – targeted website improvement

Web analytics tools show you how visitors come to your website, how long they spend on individual pages, what they click on and where they leave. We show you how to use this knowledge profitably to optimize your online presence.

Planning – targeted use of the advertising budget

Web analysis tools also provide key figures on search engine advertising or advertising on social media. This means you always know whether you are addressing the right people with the right words at the right time. Based on the key figures, you can refine your marketing goals and check their effectiveness. We support you with the evaluation and show you how to use your advertising budget wisely and effectively.

Knowledge – understanding key figures

To ensure that you always have the relevant key figures at your disposal, we design a web analytics training course tailored to your needs. We will show you where to find the relevant key figures and how to interpret them.

Support – guidance and advice

We support and advise you beyond setting up the tool and training. On request, we can take over the analysis of the key figures, interpret the data, provide recommendations for action and expand the analysis tool. If you have any questions or difficulties with the web analysis tool, we will be on hand quickly to support you until everything runs smoothly again.


Do you want to better understand the user behavior of your website visitors? We can help you.

Roland Troxler | © instride AG


Roland Troxler

Project Management

For an even stronger online presence