Three companies - united by similarities, characterised by differences
SSZ Equipment AG
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The solution for ssz-zug.ch is made up of three companies. SSZ Camouflage Technology specialises in state-of-the-art, multispectral camouflage. They manufacture all their products individually. SSZ Equipment, on the other hand, runs a shop and sells products to protect people and assets. The third company in the group, Swiss CamouTech AG, is responsible for customised camouflage solutions.
- Customer
- SSZ Equipment AG
- Period
- 2023 – today
- Fields of Application
-
- Concept
- Solutions
- Platforms
- Growth
- Security
Challenge
The three companies were faced with the challenge of combining their different requirements in a standardised and efficient web solution. Each company has its own product range, target groups and business focus, which required a customised presentation. At the same time, different language versions had to be integrated in order to address all customers in the best possible way. Centralised management of content and product data was therefore essential in order to avoid multiple maintenance and inconsistent information. Our task as a digital agency was to develop a solution that would enable strong, cross-brand communication and at the same time fulfil the specific needs and requirements of the individual companies.
At a glance
Solution
To optimally meet these requirements, we opted for a multisite platform based on Pimcore with CoreShop. This solution allowed us to bundle all websites in a common environment, while individual customisations for each company remained possible. The centralised administration facilitated the maintenance of content (news, team, etc.) and the dynamic creation of product data sheets and newsletters. The new platform reduces the administrative effort and ensures that all information is up-to-date and consistent. The multilingual feature allows the SSZ Group to target all its customers and ensure a seamless user experience. CoreShop enabled efficient organisation and presentation of the different products, allowing customers to find the products relevant to them. With this customised solution, we created a powerful, flexible and scalable web platform that meets the individual requirements of all three companies.
